Artisan Impact - India Matr Boomie


DO GOOD SHOP ARTISAN PARTNER FROM INDIA THROUGH MATR BOOMIE FAIR TRADE

Our partner organization, Matr Boomie, is a fair trade social enterprise from India that marries modern design sensibility with inspiring traditional art forms, bringing people and cultures closer together. 

"We began in 2006 with the mission of creating opportunities for women and minorities to realize their creative, economic and leadership potential. Since then we have grown our network to empower 20,000 artisans in 40 partner communities throughout India.

Our passion has enabled us to build a credible force in the fair trade market while making critical differences in the lives of partner artisans, their families and communities. And our experience brings you the best of both worlds: the trust, reliability and professionalism of an established wholesale company, plus exclusive, modern, boho-chic styles that appeal to ethical consumers."

 

 

HISTORY

On a trip back to his native India after years living in the United States, Manish Gupta was struck anew by the extreme material poverty of his homeland. With deep respect for the rich culture and potential of rural Indians, he began asking questions. After hundreds of conversations and even more glasses of tea, Manish realized that he had a role to play — that he could bridge these two seemingly disparate worlds. 

He started partnering with grassroots organizations to transform unskilled women and men into master artisans. He personally ensured that the materials were safe for people and kind to the land. With the help of his mother and sister, Manish established a team in India to guarantee clear, efficient communications and high-quality production. He gathered a team in Austin, Texas, to design collections that entice Westerners while honoring the culture, craft and capacity of Indian artisans. And along the way, he married a beautiful, inspiring Indian designer, Ruchi, who quickly became his partner in life, love and business. 

Nearly a decade later, the little company run out of Manish and Ruchi’s Austin apartment has grown into a leading fair trade wholesaler and innovator in ethical, sustainable business.

MATR BOOMIE FOUNDERS PARTNER ORGANIZATION WITH DO GOOD SHOP