Artisan Impact: Asha Handicrafts
Asha Handicrafts preserves India's diverse craft traditions, ensuring a fair wage for those who craft their remarkable handiwork. Your purchase creates income and social reform for hundreds. Profits are directly channeled into tailor-made projects that meet the needs of artisans and their community.
A leading fair trade organization since 1975, Asha Handicrafts was begun with the mandate to "trade, train, and transform." Even its name (asha means "hope" in Sanskrit) inspires a new, hopeful model for doing business. In addition to providing needed income through the sales, marketing, and export of handcrafted products, Asha is committed to the overall well-being of artisans. Welfare workers work closely with artisans and their families to provide health clinics and education for children, increase sanitation, and improve living conditions. Other benefits include interest-free loans, business and computer training, and advances to purchase raw materials. Based in Mumbai, Asha is impacting the lives of over 800 artisans in more than 50 cooperatives and family workshops throughout India.